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EA buy PopCap Games for £1.3 billion

It was only a matter of time before some mega publisher took over the wonderful PopCap Games. With titles such as Plants vs. Zombies, Zuma and Peggle, the casual games developer has had us hooked to its games for years, well now it seems that EA has finally took the leap.

News has emerged that EA has bought PopCap Games in a deal worth $1.3 billion.

The developer, which has 400 staff, will now come under the EA umbrella, which at the moment seems a pretty good place to shelter.

“As some of you may have heard, we recently announced that PopCap Games is being acquired by Electronic Arts, a small mom-and-pop boutique software publisher,” wrote PopCap.

“What does this mean for the future? It’s simple: 1, EA is being rebranded to Poptronic Arts; 2, Sim Zuma: The SwampLife Edition; 3, Peggle: Dead Space – Bjorn’s Breakfast; 4, Bejeweled Battlefield Blitz; 5, Plants vs. ZombEAz: NFL Lockout Edition.”

Thankfully PopCap says that its “not changing [its] focus from creating awesome casual games everyone can enjoy,” however what this does mean is that it’ll be able to reach an even wider audience, which is great for all concerned really.

It seems that if Digital is the future, EA is going to be the biggest player around.


Edited On 13 Jul, 2011

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