Update: Nintendo has told Eurogamer that the price of the 3DS in Europe will be cut by “around a third”.
Starting on August 12th, the price of the handheld will be sliced, meaning consumers will be able to pick it up for a whole lot cheaper than they can now.
“Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative.” said the statement.
“The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon.”
So what about those who paid the full price? Well, Nintendo Europe plans to offer an exclusive Nintendo 3DS Ambassador Programme which will allow them to download ten NES games and ten Game Boy and Game Boy Advance games for free.
To register, 3DS owners should connect to the Nintendo eShop before the 12th of August.
Original: Nintendo is set to slash the price of the 3DS in a big way.
Starting on 11th August in Japan, the 3DS will get the new price of 15,000 yen, which equates to £118, which is quite a difference from the previous price of 25,000 yen, again equivalent to £196.
Starting in September the price of the 3DS will be slashed in the rest of the World, although there will be differences from Japan in the range of price cuts.
The hope for Nintendo is that these cuts “will be able to create momentum for Nintendo 3DS and accelerate its market penetration toward the year-end sales season, when the line-up for the applicable software shall be enriched”.
The fact that the 3DS is getting a huge price cut so soon must a be a worry for Sony and its PlayStation Vita, as consumers seem to be moving away from handheld gaming devices for smartphones such as the iPhone.
Only time will tell if both handheld gaming devices will go on to be successful.