US gaming retailer, GameStop is currently testing out plans to move into cloud based gaming, the move is set to allow PS3 and Xbox 360 titles to be streamed to users consoles. With a closed beta taking place towards the end of this year and a full roll out coming mid-2012.
This move was facilitated by the company buying Spawn Labs last year, GameStop wishes to bring not only PC games but is working with publishers to bring console based games to the streaming software.
With GameStop launching the service it would place the company in direct competition with OnLive and Gaikai in the US. GameStop president Tony Bartel announced that: “Spawn recently began its first beta and is currently live, testing the streaming of Xbox 360, PS3 and PC games from a data centre in Austin, Texas.”
Moving on to the company’s ambitions, Bartel continued:
“There’s a whole cadre of services that GameStop can offer far beyond just Spawn. The beauty of Spawn is it can take a very large assortment of games. There’s really no restriction versus an Xbox 360 and PlayStation 3 game.
“We’re also experimenting with PC game delivery as well, but we can take that to any Internet-connected device including TV. So clearly, it’s part of our acquisition forethought. We anticipated being involved in smart TVs as well.”