Andy Murray is to front EA’s attempt to crash into the World of tennis, which until now has been dominated by Vitrua Tennis and the Top Spin series.
EA’s Grand Slam 2 (the original only appeared on the Wii) has been boosted by the fact that the publisher has acquired the in-game licence for players including Roger Federer and Murray and these will be the tennis stars pushing the game to the masses building up to its 2012 release on Xbox 360 and PS3.
“We’re going to look at these guys and ask what can we do to help them become spokespeople,” EA’s European product marketing manager Claes Gartner said in an MCV report.
“We have Andy Murray. So obviously we speak to Murray’s agent, we try to understand what he is willing to do and at what cost is he willing to do it, and then try to come up with a creative idea that helps us promote the game with him in it.“Take Wayne Rooney as an example of what he’s done for FIFA in the past.
“It could be a video, an application, a website or a launch event. Maybe we’ll bring [Murray’s] face to the forefront of the game. What is he willing to do with us? Those are the creative things we are brainstorming right now.”
Whatever Murray does end up doing, you can be sure he is getting paid a pretty penny to do it.