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Microsoft details Gears 3 launch events

Microsoft has announced details of the huge Gears of War 3 launch events which are taking place Worldwide on 20th September.

Taking place in locations such as London, UK,  New York and Los Angeles in the US and other countries such as Mexico and Canada, Microsoft is going all out to ensure that people know there is only one big game launching on this day.

“This is by far the biggest, most polished, and most ambitious game we’ve ever made,” said Epic design director Cliff Bleszinski. “I’ve been lucky enough to work on some big games throughout my career, but ‘Gears of War 3’ represents a crowning achievement for our team, and we can’t wait to share it with fans next Tuesday.”

In the U.S., launch celebrations will kick off in New York City at a marquee event at the Best Buy Theater in Times Square, to be broadcast live during a special episode of GameTrailers TV featuring special guest Aisha Tyler, and airing from 11:30 p.m. – 12:01 a.m. local U.S. time on Spike TV. Attendees will be among the first to play “Gears of War 3” before it hits retail shelves at midnight and see an exclusive concert in the Best Buy Theater featuring VMA Best New Artist nominee, Big Sean.

Here’s highlights of the other events:

United Kingdom GAME Flagship launch at Oxford Street, London W1D 1LL

  • Giveaways throughout the evening

United States:

  • New York: Best Buy Theater, 1515 Broadway (at 44th St.), New York, NY 10036
  • Date & Time: Monday, Sept. 19, 8 p.m. to 1 a.m. EDT

Microsoft Stores

  • Los Angeles: Westfield Century City
  • Giveaways to the first 100 people in line
  • Bellevue, WA: Bellevue Square Mall
  • Special appearance by Microsoft Studios Corporate Vice President Phil Spencer
  • Giveaways to the first 100 people in line

Additional locations: Seattle, WA; Scottsdale, AZ; San Diego, CA; Oak Brook, IL; Costa Mesa, CA; Santa Clara, CA; Lone Tree, CO; Houston, TX; Mission Viejo, CA; Atlanta, GA; Tysons Corner, VA – Giveaways to the first 100 people in line


  • Blockbuster, Gamers, and Gameplanet will host launch events at over 60 locations in Mexico.


  • Toronto, Bay and Dundas / 65 Dundas Street West, Toronto, ON, M5G 2C3
  • Vancouver, Cambie / Cambie Street, Vancouver, BC, V5Z 2T7 Beginning at 9:00 p.m.
  • Horde Mode gameplay experience
  • Gears of War Swag giveaways
  • LG Partnership with 3D gaming
  • Green Screen take your picture in a Gears of War 3 scene

Other Canada locations:

  • 94 EB Games/Gamestop stores
  • 20 Best Buy locations
  • 60 Future Shop


  • Funan Digitalife Mall
  • Date & Time: Monday, Sep 19, 8pm to 12 midnight – “Gears of War” survivor kit for all Limited Edition game and console pre-order customers; giveaways, demos, and appearances by the Women of Gears.


  • EB Games
  • EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall

In addition to the launch event, gamers can play any match on Xbox LIVE from 20th – 26th September to unlock the Golden Lancer and Golden Hammerburst multiplayer weapon skins.  In addition, gamers can discover Epic Games’ gameplay secrets in brand-new instalments of the “Insider Moves” video series, and challenge them on Xbox LIVE in a series of Game with Developer events.

Edited On 12 Sep, 2011

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