Infinity Ward is to show a Modern Warfare 3 advert during tonight football at half time. The game which is to launch in November is fighting tooth and nail with Battlefield 3 for advertising supremacy to get any advantage in sales.
The ad will be shown on Sky Sports 1 and HD1 and ITV 1, the latter showing the mighty Arsenal taking on Marseille. The half time ad route has been taken by several other publishers in the past, most notably and recently EA and the FIFA franchise.
The game which was in development at Infinity Ward was being assisted by Sledgehammer Games and Raven Software from the get go to give a more polished game to the fans. This time around it features new multiplayer modes and some fantastic co-op features to get dominated by you and your friends.
Modern Warfare 3 is set you launch on November 8th on PS3, 360 and PC, it also comes in a Hardened Edition flavour. You can pre-order your copy here.