Electronic Arts has signed the world’s top footballer, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA Sports Franchise.
“Our FIFA franchise is the number one selling sports videogame franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars,” said Matt Bilbey, Vice President and GM of Football, EA Sports. “With Messi on our team we have the world’s best and most exciting player to help EA Sports maintain its global leadership in the years ahead.”
“I want to be part of the team behind the best sports football game in the world and be associated with the great EA Sports name,” said Messi. “EA Sports is a brand that shares my values of creativity, excellence and social responsibility.” We are sure the money had nothing to do with it whatsoever.
The Messi deal will start with FIFA Street, which is due for release next year.