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PS Vita pricing to have “more tailored approach”

Sony is planing to offer multiple price-points for Vita software according to PlayStation Europe boss Jim Ryan.

Speaking in an interview with, Ryan said “I think it would be safe to assume we will take a more tailored approach than perhaps we’ve done in the past, ” adding that it would be “foolish and naïve to ignore what’s happening” in the smartphone sector.

“It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you’ve downloaded on your iPhone,” he added.

“If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”

Ryan also added that it is planning to make sure people know that first and foremost, the PS Vita is a gaming device, with other functions being secondary to the experience.

“Absolutely it does do other things, but it has been designed as a gaming device, and a perfectly logical consequence of that is that the gaming experiences you can have on Vita are superior to what is possible on a device that has other functionality at its heart.”

Finally, Ryan admitted that Sony isn’t sure which Vita model would be most popular, although he said he expected the wi-fi model to “just shave it” in numbers.

“Truth be told, we just don’t know, this is one area where we’re going to have to be very nimble internally and if consumer preference skews one way or another we will adjust very rapidly to meet what the true underlying consumer demand is.”

The PlayStation Vita is released later  this month in Japan and Hong Kong. We will have to wait until February to see the Vita in Europe and the US.

Edited On 30 Nov, 2011

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