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Soderlund: Subscription service ‘something we’re looking into’

Fancy subscribing to Battlefield Elite or something similar? Then you may soon have the opportunity if a new interview with DICE man Patrick Soderlund is anything to go by.

“I think it’s fair to say that we’re looking at that,” Soderlund told Venturebeat. “Like all other companies, we’re looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet.”

Soderlund was also asked if this is part of the plan to ‘take down Call of Duty,’ although his response seemed to suggest that EA is concentrating on its own

“When it comes to taking Call of Duty down, you know what? I don’t look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing. I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to (selling) more units and (making) more happy consumers.”

How would you feel about a subscription service similar to Call of Duty Elite for EA’s shooters? Is this something that would interest you?

Edited On 14 Mar, 2012

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