THQ has today announced the first wave of downloadable content to be offered as part of the MX vs. ATV Alive digital strategy.
James Stewart’s personal motocross compound has been re-created and will be offered as a free digital download to consumers who buy a new copy of the game at launch. Following release, THQ will then release a whole load more content including branded vehicles, helmets, goggles, graphic kits, new tracks and an incredibly authentic Supercross mode.
“Working with James Stewart and the team at Red Bull who made this project possible has been an amazing experience, and we look forward to collaborating closely with them again,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “The digital replica of James Stewart’s personal playground will only be offered for free to consumers who purchase a new copy of the game at launch, so fans are encouraged to preorder their copy of MX vs. ATV Alive now.”
“Being featured on the MX vs. ATV Alive box and in the game is awesome, but helping THQ design my motocross compound and giving the fans a chance to ride where I ride is a dream come true ,” said James Stewart. “My thanks go out to Red Bull and THQ for coordinating this one-of-a-kind opportunity and for making an unbelievably accurate re-creation of my training facility.”
MX vs. ATV Alive is scheduled for release on the Xbox 360 and the PlayStation 3 for release on May 6, 2011. You can pre-order your copy here (PS3) and here (Xbox 360) for just £26.86.