New data from the Entertainment Retailers Association reveals that revenue generated by boxed retail, digital downloads and apps was greater than that of any other form of entertainment last year.
Total sales for video games and apps hit £1.93 billion last year, versus £1.8 billion for video and £1.06 billion for music. Broken down, that saw digital game revenue hit £504 million, versus £333 million for music and £97 million for video. Games accounted for 40.2% of the entertainment market, compared with video on 37.6% and music on 22.2%.
“This is a dramatic time for the entertainment market. It is an historic development for the games sector to have overtaken video last year. Video has long been the biggest entertainment sector,” said ERA director general Kim Bayley.
Overall sales of games, video and music fell by 3.3% by value to £4,795m in 2011.