Sony is to put £1.5 million into advertising the PlayStation Vita over the Easter period.
According to a report on MCV, it’s planning this major push during what it describes as “a crucial period when kids are off school.”
“The Easter campaign will consist of high impact outdoor media, along with an extension to our existing digital, cinema and press activity,” UK Marketing lead Alan Duncan told the site.
“We have an always-on approach to Vita marketing, continually evolving and updating our campaigns to match the new and compelling entertainment experiences delivered by this uniquely powerful device,” Duncan added.
Last we heard Sony had sold 1.2 million Vita’s Worldwide, although this figure should have increased since then