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EA want a universal focus for all of its brands

Speaking during EA’s Spring Showcase which took place this week,  Northern Europe boss Keith Ramsdale told the crowd that EA intends to turn all of it’s brands into an online universe.

During his speech, Ramsdale said that no matter where you play, EA intends for your game progress to be linked to your main profile.

“Imagine a player gets up in the morning, plays an online match on his 360 before going to work,” he said. “On the bus, on his way to work, he practices his free kicks on his tablet. At lunch he looks at the transfer window on his PC. On the way home he chooses his kit on his smartphone.

“Here’s the thing: when he gets home to play again on his 360 that evening, all those achievements and upgrades will be alive in his game.”

There was no actual time scale for when the above scenario will become reality, it’s more of an ongoing process, but it’s definitely something that EA remain focused on.

Edited On 20 Apr, 2012

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