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EA ‘actively looking’ at developers which may be for sale

A new interview with EA’s corporate development associate, Carolyn Rohde, has revealed that the company is still actively looking to snap up developers.

When asked in the interview if the company is still looking to add to its portfolio, Rohde said, “Yes, definitely.

“If we’re interested in moving into a particular genre of gaming, or bolstering our presence in a certain area, then we’ll look at the market landscape to see who’s performing the best and who, of those companies, is a good strategic and financial fit for EA. Then we determine whether an acquisition makes sense.

“Sometimes we hear from a banker that a particular company is for sale and we evaluate if we want to own the company or not. It’s sort of like dating – we “date” a lot of companies, but it has to be a fit both ways for us to “marry” and integrate.”

EA’s already snapped up PopCap, Chillingo and Playfish, while in the past it also snapped up mega-developer BioWare.

Which studio is next?

Thanks, EA.com.


Edited On 24 Apr, 2012

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