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TV Style advertising coming to Xbox LIVE

Microsoft is set to bring TV-style advertising to Xbox Live, with 15-30 second spots set to run within TV and video apps.

Gamasutra is reporting that Microsoft has signed a deal that will see its ad’s increase in frequency, as well as bringing the aforementioned TV-Style ads to a dashboard near you.

“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s Ross Honey, general manager of Xbox Live Entertainment and Advertising.

“As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”

Signing into Xbox LIVE already plasters you with adverts on nearly every page and now you’ll get to see even more.

What do you think of that?


Edited On 25 Apr, 2012

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