Sonic publisher Sega has confirmed it will not have a booth at this year’s Gamescom.
The publisher has decided that it would not benefit from a presence at the August event.
“Sega has made the decision not to attend Gamescom this year,” said the company in a statement to GI. “Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar.
“Unfortunately the release timing of our 2012 AAA titles and new projects don’t work with the mid- August scheduling of the show. The decision will not mean that Sega will never attend Gamescom in the future, this was simply a commercial decision made for 2012.”
SEGA is joined by Nintendo in skipping this years event, as the latter has decided to focus on hosting smaller events around Germany leading up to the release of the Wii U.