PlayStation Vita has to sell well this year if it’s to reach the 10 million goal Sony has set for it by the end of the fiscal year next March. It seems, however, that some analysts aren’t convinced that it can reach such high numbers.
Speaking in a recent interview with GamesIndustry International, analyst Colin Sebastian gave his view on what Sony needs to do in order to sell so many units, predictably adding that it may take a price cut before Sony enjoys such numbers.
“10 million looks like a stretch goal at this point. Perhaps there is a price cut baked into that guidance later in the year, or Sony believe that there are titles such as Call of Duty for Vita that will be meaningful platform drivers,” he told the site. “Vita is a great dedicated game device, but the market for those products continues to shrink as smart devices become better platforms for games.”
Other analysts also had their say on the matter, with Asif Khan, CEO of Panoptic Management Consultants adding that he’s “not surprised that the Vita is having such sluggish sales as their launch lineup was nothing to write home about and the price point of the device is too high,” adding he feels that “the best thing Sony could do to spur Vita sales would be to lower the price of the device.”
Finally, Lewis Ward, IDC Research Manager also had his say, citing the Vita’s 2012 holiday lineup as the most important aspect of Sony reaching its goal.
“You can bet that Sony will try to shine a spotlight on it [PS Vita] during E3 next month,” he said. “I suspect the holiday 2012 lineup will be pretty solid – especially if the Call of Duty rumor is true – which could push total Vita sales over 9 million this year. I think it’s an excellent device for the ‘core’ gaming community, so hitting their hardware sales target will mainly boil down to delivering uniquely great gaming experiences.”
The figure of 10 Million units from now until March next year does sound like an ambitious goal from Sony. It’s not impossible though, especially if we see new games such as Call of Duty, FIFA 13, LittleBigPlanet and Killzone. When you add in the unknown titles which could possibly waiting in the wings, such as inFamous, God of War and possibly even a new Monster Hunter, then 10 million units may not be so ambitious after all, especially if you add a price cut into the mix.