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THQ & Random House team up to create new IP’s

The Random House Publishing Group and THQ have today announced that a joint team has been established to create and develop original IP’s for publication across multiple mediums, such as videogames and books.

The new team will draw on its rich skills and expertise in transmedia production to create new portfolio’s while also continuing efforts to bring THQ’s existing IP library to all book publishing formats, such as the recent Homefront prequel novel.

In addition, THQ plans to increase Random House’s involvement in the creation of world bibles for prospective THQ properties through the Random House Publishing Group’s IP creation and development group, Random House Worlds.

“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” said Keith Clayton, director of creative development at RHPG. “It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”

“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,” said Lenny Brown, THQ Director, Creative and Business Development, Core Games. “Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

Edited On 04 Apr, 2011

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