Sony has today announced that it has signed a deal with AEG to bring a PlayStation certified zone to the iconic venue in Greenwich, London.
As part of the deal Sony will provide the o2 with Bravia televisions as well as PlayStation 3′s and Vitas for the public to get hands on with. The 02 gets several million visitors a year thanks to it hosting events from music concerts to sports events and this is sure to raise awareness for upcoming PlayStation 3 games and of course much need publicity for the PlayStation Vita.
GM of brand and consumer marketing of Sony, Matt Coombe had this to say: ”The Official Screen Partnership with The O2 represents a true Sony United showcase of our best technology, content and brand experiences, and a platform via which Sony’s full entertainment proposition can be most effectively demonstrated to our customers,”
“Sony’s connected devices offer a much richer experience for our customers and, combined with some of the best content available, that experience also looks and sounds better than ever before.”
“There are obvious synergies between a global entertainment brand like Sony and an internationally recognised music and entertainment venue like The O2, so we’re delighted that we’ve been able to form this partnership,”
“At The O2 we’re always looking for ways to improve and enhance the visitors’ experience and Sony’s proposition will provide The O2 with state-of-the-art audio visual technology and a unique fan interaction experience.”