Sony is to release a new White PSP-E1000 model in the UK this summer.
The new colour is set for release in July for £89.99/€99.99, seems to be aimed at kids thanks to it’s low price range. Another thing that makes us think this is that Sony also mentions titles such as InviZimals, and Invizimals: Shadow Zone, as well as EyePet within the announcement post.
There will be grumbling amongst gamers suggesting that Sony should be focusing on PS Vita at this time, however what we need to remember is that Sony wants to continue to support PSP alongside its latest handheld. PSP is now a profitable device for Sony and such a low price point will no doubt see adults snap these up for their kids.