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Yoshida on Vita price cut and lacklustre E3 show

Sony has said there will be no PS Vita price cut for the PlayStation Vita at this time.

Speaking in an interview with Eurogamer, Sony Worldwide Studios chief Shuhei Yoshida told the site that Sony is happy with Vita’s current price, although they do realise that there are issues that need to be addressed.

“Oh, absolutely.” Yoshida replied when we asked him whether it was too soon for a Vita price cut.

“From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services.

“Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system.”

Additionally, Yoshida was also asked why Vita seemed to have a bit of a limp showing at Sony’s E3 press conference, something which we ourselves pointed out in our popular article yesterday.

“As far as how our conference went – it went as well as we thought it could,” he said. “I’m getting lots of tweets from people saying, ‘where are PS Vita games?’ That was, in retrospect, our fault – not looking at every angle when we designed the programme for the show. We have 25 new games, Vita titles, playable on the show floor.

“We could have spent more time – probably we should – showing off those games coming out this year.

“That aside, we got a very great response to our new IPs – Beyond by Quantic, and The Last of Us. So I’m very happy.”


Edited On 06 Jun, 2012

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