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EA’s Frank Gibeau talks Next Gen games and E3 2012

EA Labels president Frank Gibeau has hinted that we’ll be seeing quite a few new games from EA when the next generation of consoles get here.

Speaking in an interview with CVG, Gibeau talked openly about the stance EA will be taking when the next generation of hardware arrives.

“The introduction of new hardware from the big three is going to allow us to reembark on a bunch of new IPs, because it’s the better time to do it, because you can really explore new ideas and do different things.

“In a market this massive, launching new IPs is very risky and it’s a big investment to make these games. So it’s a natural thing to see in this point in the cycle a little bit more emphasis on the knowns, but in the new cycle you’re going to see a lot of new IP from Electronic Arts.”

He continued, “If you’re running a studio organization, the moment you stop creating new IP , your creative organization dies. Because you have to constantly innovate and try new ideas and people within the organization want to do new things.

“I can tell you right now there’s between three and five new IPs that we’re working on that we’re thinking about for the next-gen. Some of them might come to market, some of them might not.

“It’s really one of those things where I’m consciously looking at introducing new IPs into the portfolio over the next several years as the new hardware comes into the marketplace that we can refresh.”

In the same interview the EA exec told the site that he feels the games industry was only getting ‘half a show’ at E3 this year due to only the ‘opening act’ of the next-gen cycle turning up in LA.

“It’s fairly natural, like with the PS2 to PS3 transition, and PSOne to PS2, that year before the big change. And the Wii U is really just the first opening act of the next-gen cycle shift.

“You’re only really getting half a show this year. You’re getting Wii U but you’re not getting the other half of the story so it’s a bit awkward.

“Within that context I think a lot of the third parties definitely stand out and command more of the spotlight because it’s a clear and more broad-based message.”

Finally, Gibeau added that EA “didn’t think it was the right time” to show off its own next-gen titles, stating they’d rather have something of “substance” to show gamers, rather than just a “pre-rendered movie.”


Edited On 07 Jun, 2012

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