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Crytek making transition to Free 2 Play

Crytek’s future will consist of triple-A free-to-play games, Cevat Yerli has revealed in a new interview.

Speaking to VideoGamer.com, the Crytek CEO revealed that once all of its packaged goods are out the door the company will switch its focus.

“As we were developing console games we knew, very clearly, that the future is online and free-to-play,” said Yerli.

“Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.

“What this entails is that our future, all the new games that we’re working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development.”

But why free to play? And just how do Crytek plan to stand out from the crowd in this market?

“As is evident in Warface, our approach is to ensure the best quality, console game quality,” Yerli said. “That implies budgets of between $10m to $30m – so no compromise there – but at the price-point of $0 entry.

“I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model.

“If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it’s literally milking the customers to death.”

In this respect, Crytek wants to provide customers with a service, in which they have the freedom to choose what they spend, while also giving them a AAA experience.

It’ll be interesting to watch how things pan out for the company.


Edited On 08 Jun, 2012

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