EA Games’ group VP of marketing strategy, Laura Miele, has said that Dead Space 3 now has co-op because its too scary to play alone.
Speaking in an interview with Gamasutra, Miele described how EA’s market research teams discovered that the first two games enjoyed limited success because consumers didn’t particularly like playing them solo. “That’s how co-op was introduced. Cooperative play was the ticket; that is the key need and motivation for consumers.
“I genuinely believe that there’s a deep strategy that isn’t just about a checklist of, ‘this game did quite well and it had co-op in it, so let’s put co-op in this.’”
It’s being claimed that the latest Dead Space will take away a sllice of the chills and replace them with slightly more action based gameplay. We aren’t sure how fans will feel about this, but we’ll find out soon enough.