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PlayStation Mobile store to avoid “junk”

Sony Europe boss Jim Ryan has said in a new interview that the company is hoping to provide only games of “PlayStation quality” in its new mobile store.

Speaking in an interview with GamesIndustry International, Ryan said that people should feel “comfortable and safe” that they are not going to inadvertently stumble upon any of the “junk” that exists in that wider marketplace.”

Currently over 50 developers are creating content for PlayStation Mobile, with the SDK freely available to software houses.

“It’s a significant business challenge because it’s our brand that’s at risk here and it’s our responsibility as a platform holder in multiple directions to ensure we do that. Can we be completely laissez faire? I don’t think so because then we’ll end up just like all the rest and that can’t happen,” Ryan continued.

Ryan seems to think that by following this philosophy Sony could encourage more mobile users to do their gaming on console.

“In the same way that PSone consumers migrated up to PS2 and PS2 consumers in even larger numbers migrated up to PlayStation 3, we see this as bringing in consumers who might not otherwise be exposed to our brand because they haven’t made the investment in buying the console.

“They get an opportunity to get involved in PlayStation and sample its world and if we do this right that migration process is likely to be a very happy consequence of going down this road.”

Edited On 15 Jun, 2012

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