EA boss John Riccitiello reckons the impending Battlefield 3 vs. Call of Duty marketing battle will cost the games’ publishers around $200 million.
Speaking during a presentation at the Ad Age Conference in New York, Riccitiello said the games will both go head to head, and EA won’t be holding back.
“This November we’re launching Battlefield 3. It’s going up against the next Call of Duty, which is presently the number one game in the industry – a game that last year did $400 million in revenue on day one,” he explained.
“This game is designed to take that game down. If you’re looking for a battle of the titans – Red Sox vs Yankees… Microsoft or Google – and what the tip-off point is for this holiday season, this is it.
“There will be a couple of hundred million dollars of marketing against these two products going head to head. Similar designs – we think we’ve got the better product – it’s going to be a blast.”
Battlefield 3 is already looking like a fantastic achievement, as you will see when we publish our preview tomorrow at 5pm. Not much known yet about this years Call of Duty outing, although it will do doubt sell just as well, if not more copies than last year’s Black Ops title did anyway.