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EA aiming to be a ’100 percent digital’ company

EA Labels boss Frank Gibeau has said in a new interview that he believes the publisher will be a 100 per cent digital company in the ‘near future’.

Speaking to GamesIndustry.biz, Gibeau said that there will come a time soon when most, if not all, of EA’s products will be delivered via digital means.

“It’s in the near future. It’s coming. We have a clear line of sight on it and we’re excited about it” Gibeau explained. “Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing.

“We’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable.”

It’ll be a sad day when you can no longer have a disc, box art and all the other benefits which come with it, but it seems to be the direction the world of gaming is moving in, much like it has done with other mediums, such as music.

It’s hard to imagine a world without discs, however the shift to PS4 and the NextBox will no doubt see digital day-on-day retail/digital releases, much as we see with the PS Vita now. When that time comes, EA’s vision will no doubt be one step closer to reality.


Edited On 02 Jul, 2012

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