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EA’s Frank Gibeau sales NPD results are irrelevant

EA Labels president Frank Gibeau has said in a new interview that the company largely ignores external sales reports, such as those from NPD.

Speaking in an interview with Games Industry International, Gibeau said that an occasional bad report from NPD, which measures a “sliver” of what’s actually happening in gaming, gives people an erroneous impression of how the publisher is doing sales-wise.

“My point is it’s an irrelevant measure on the industry. It’s totally irrelevant. We don’t even really look at it internally anymore.”

NPD reports track retail games sales in the US from stores such as GameStop and Wal-Mart, but doesn’t provide a comparable breakdown of digital sales. In Q4 2012. Charttrack, the UK equivalent, also fails to include digital sales within its figures, meaning that a large percentage of titles are missed when the final totals come through.

Given that companies such as EA are now heavily reliant on digital sales as a source of income, it makes sense that these should be included within the NPD and Charttrack results. We’d imagine it’s only a matter of time before this becomes reality.


Edited On 03 Jul, 2012

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