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Ubisoft CEO: New consoles are now overdue

Ubisoft CEO Yves Guillemot has told Gamasutra that a lack of new console hardware in recent years has been damaging for the entire games industry.

“What we missed was a new console every five years,” he says. “We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”

He went on to say “It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation.” “Our customers are very open to new things. Our customers are reopening their minds, and they are really going after what’s best.”

“At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”

“If you can’t take risks because people don’t buy, you don’t innovate,” he says. “And if you don’t innovate, customers get bored.”

You can read the whole interview at Gamasutra

Edited On 23 Jul, 2012

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