Sony will not be cutting the price of the PS Vita in 2012, although it is working toward reducing Vita's price further down the line.
"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so," Worldwide Studios boss Shuhei Yoshida told Eurogamer.
"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."
With Sony focusing on new content and bundles over the next few months, as well as upping its advertising, it'll be hoping that sales pick up towards the end of the year.
No Vita price cut in 2012 says Sony
Joe Anderson | 4 years ago
Edited On 17 Aug, 2012
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