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No Vita price cut in 2012 says Sony

Sony will not be cutting the price of the PS Vita in 2012, although it is working toward reducing Vita's price further down the line.

"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so," Worldwide Studios boss Shuhei Yoshida told Eurogamer.

"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

With Sony focusing on new content and bundles over the next few months, as well as upping its advertising, it'll be hoping that sales pick up towards the end of the year.

Edited On 17 Aug, 2012

Comments
( 4 )
Jimbo_1's avatar
Jimbo_1 4 years ago
Gun Shoot self In foot take a leaf out of nintendo's book and cut the price
Joe2120's avatar
I think they should, it probably won't happen though.
Joe2120 4 years ago
Robichoico's avatar
Robichoico 4 years ago
A price cut and some better games would help it a huge lot. If they done a bundle at £150 and included Little King's Story 2 I'd be tempted.
Jimbo_1's avatar
The better games are coming it just takes time as with any console, right now it needs a price cut like the 3DS did.
Jimbo_1 4 years ago

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