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Resident Evil 6 TV campaign kicks off September 7

Resident Evil 6 is to get "the most disturbing and frightening advertising campaign ever," according to Capcom's UK Ad Agency, Brothers and Sisters.

The campaign will consist of two films, 'Cries for Help' and 'Last Goodbyes', which according to The Drum, will see "people captured in the final moments of their lives, before they succumb to zombies."

'Cries For Help' which will be the first film to debut at 9pm on ITV1 on September 7, sees people from all corners of the globe call to the skies for salvation as the end approaches. The 'Last Goodbyes' meanwhile, sees men and women leave emotional last goodbye messages to loved ones on their computers and phones.

In addition to the commercials, augmented reality press ads, listings of exclusive artefacts for sale on ebay and a dedicated Facebook app will also form part of the campaign.

"In advertising it's very rare to find a client like Capcom, prepared to make work this brave. Both in terms of the bleak subject matter and in going to air with a film that has no branding on it, and leaves the audience to discover what it's for. This project has taken us to the darkest places in our imaginations and we are phenomenally excited to see how the world reacts."

Edited On 04 Sep, 2012

( 12 )
visa's avatar
visa 4 years ago
I'm still on the fence about this game, five wasn't anything to rant or rave about and I found that Dead Island and Project Zomboid give me more than enough of my zombie fix :)
Cloudedpaul's avatar
Cloudedpaul 4 years ago
im glad they are taking this direction with the ad campaign as in my opinion they have already show more than enough of the game almost to the point of spoiling it, and the subject matter seems far from the over the top action we have been seeing alot of in the resi series, thats why leons campaign looks the best out of the four
Joe Anderson (Editor)'s avatar
Joe Anderson (Editor) 4 years ago
Looking forward to seeing the ad personally. I do like Resident Evil games.
adwan's avatar
I have a confession to make...I've never played a Resident Evil game... Looking to change this though by at least playing through 1 and 2 on my Vita now it can play PSone classics.
adwan 4 years ago
angelus3889's avatar
angelus3889 4 years ago
There has been a lot of footage around on things like you tue and various gaming websites but I think its the same for all games these days with all the multi media we have access to. When you think about it a lot of games dont do tv spots and still do very well, but looking forward to the ad.
BaldBoxer's avatar
BaldBoxer 4 years ago
you gotta love the resident evil franchise, the games are always fun to play even if they are not as good as the original PS titles
Stabber's avatar
Stabber 4 years ago
had fun with the resident evil games...until playing 5 and i tried the demo of this and not sure about it in my view
Nijogi's avatar
Nijogi 4 years ago
I may actually check this advert out, I'm still on the fence about Resident Evil 6 though.
Kizzy's avatar
Kizzy 4 years ago
Did anyone actually watch this ? because I was watching the correct channel and correct time and nothing happened it was just your everyday football with a serious lack of Resident Evil 6 :(
adwan's avatar
Nope I didn't see it and I was watching the football. Had a quick search of YouTube and nothing came up?
adwan 4 years ago
Kizzy's avatar
Nah I haven't checked YouTube since it could be anything on there or even not be on there :(
Kizzy 4 years ago
LFC Bywater's avatar
LFC Bywater 4 years ago
all of the adverts and trailers I have seen for this game so far have been brilliant. next month cannot come quick enough, this game is a must buy!!!

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