EA has managed to shift a whopping 1.65 million copies of Madden 13 on its first week on sale.
Not only does this figure represent an impressive eight percent climb over the same time period as last year, but it also makes Madden 13 the fastest selling game in the series, since the launch of PS3 and Xbox 360.
"We're thrilled to see the great momentum continuing on Madden NFL 13," said Andrew Wilson, executive vice president of EA Sports. "The overwhelming feedback is that this is the best Madden NFL game in a generation. Fans are competing in record numbers, and we expect that type of engagement to only grow with the start of the NFL regular season last night, as fans connect with their favorite teams and players through our game."
"We have seen strong demand for Madden NFL 13 leading up to launch and through its first week on store shelves," said Bob McKenzie, SVP of Merchandising, GameStop. "Critic reviews are strong and the buzz from the Madden fan base is more robust than I've ever seen. We've seen this consumer momentum sustain throughout week one and we expect it to continue into the fall and holiday season."
EA will no doubt be pleased that its hit franchise has got off to a great start, although there was never any doubt it wouldn't really.
Next up for EA is NHL 2013 and FIFA 13, the latter of which is without a doubt the biggest sports franchise in the world. Will FIFA steamroller the competition? We wouldn't bet against it.