Sony Worldwide Studios president Shuhei Yoshida has told Gamasutra that he is 'disappointed' by the lack of third party support for PS Vita.
"One thing that was surprising and disappointing to us was the [lower] number of third parties to come out [in support] after launch.
"In retrospect, there are so many options for publishers now that we cannot take it for granted that our new platform would be supported by third parties, like [it would've been] many years ago."
Yoshida does add that Sony is "working harder with our third party relations department to secure more content for PS Vita," adding that once publishers understand what the machine can do, then they are more likely to support the device.
"We create our content, and that can be used to evangelize some functionalities of the platforms for third party purposes."
One thing that will convince Third Party publishers to support the device is sales, however at the moment Vita is a bit of a slow starter and with no price cut till at least 2013 this may continue for the foreseeable future.
Perhaps titles such as the wonderful LittleBigPlanet, Need for Speed: Most Wanted and the very exciting Assassin's Creed III: Liberations can make a difference, for the Vita's sake, lets hope so.