PlayStation UK MD Fergal Gara has said in a new interview with MCV that new releases will ignite hype for the handheld in the run-up to Christmas and therefore it'd be foolish to write the console off.
"We'd love for us to be further on," Gara said. "And the release schedule for Vita was rather like the release schedule for the industry this year, in that it did dry up during the summer. We had that incredible summer of sport and very little focus on gaming.
"But the great news is that we have got the content in place. We have got the cash to invest in terms of marketing and retail to really ignite it this Christmas. To start judging a console before it has had its first Christmas is preposterous, really. And we are giving it everything we have got."
If PS Vita doesn't sell well this Christmas then it certainly won't be through lack of trying. Games such as Assassin's Creed III: Liberation, Call of Duty: Black Ops Declassified and Need For Speed: Most Wanted are all on the way, while Sony will also be hoping that titles such as FIFA 13 and LittleBigPlanet will spark some interest.