PS Vita compared to woman with four breasts in new advert

A brand new advert for the PS Vita has compared Sony's handheld to a woman with four breasts. The French magazine ad is designed to showcase the touch-sensitive areas on the Vita's front and rear.

The French text on the advert translates to: "Touch both sides. Twice the sensations."

A Twitter user first posted the image yesterday (via Kotaku) yesterday. As far as we know the advert has not appeared in the UK yet.

Edited On 01 Nov, 2012

HAHAHA, I love it!! They would never allow that in the UK though without massive uproar
Bruticus 1 year ago
That is awfully sexist. trust the French to come up with it.
Gloria 1 year ago
That's awfully racist, trust a moron to come up with that.
Taz 1 year ago
It's not racist when they're French. ;P
Gloria 1 year ago
Well that headline certainly grabbed my attention. Those crazy French folk, eh.
Birdorf 1 year ago
WOW.... How is the industry ever to be taken seriously with stunts like this?... There's a very fine line between 'tongue in cheek' advertising and sexism... Doesn't this just fuel the stereotype that all gamers are geeky pervs?
Lloydy 1 year ago
To be fair, isn't that the case? haha
Bruticus 1 year ago
4 boobs!? sales for men will be flying lmao!
Shep _1 1 year ago
You think men are obsessed with the female form, you should check out the Female Today section on the Daily Mail website, it's just full of "stories" about female celebs boobs and bikini bodies.
adwan 1 year ago
That's different, that's not sexual. We're far more interested in what men have in their pants. :)
Gloria 1 year ago
Waiting for the next model of vita, with nipples! Sexist, yes. But it's hardly the worst thing in the world. And certainly not the worst bit of advertising I've seen for a game or game machine
troublemaker 1 year ago
If only lol. Reminds me of the 3 boobed woman off of Total Recall. :) Sony definately have some weird adverts lol.
no47 1 year ago
Baby, you make me wish I had 3 hands! Yeah, I thought the wsame thing!
troublemaker 1 year ago
Thank you for using the word breasts and not boobs. Boobs is so very sad
HappyNoodleBoy 1 year ago
Incredible that ad got published, although it definitely got my attention. Will the next iteration of handhelds be equivalent of a woman with 8 breasts then?
shiny miller 1 year ago
I would rather have an actual woman with 4 breasts first please
Bruticus 1 year ago
Anonymous user's avatar
2 on the front, 2 on the back...wouldn't that just be excessive fat?
Lorna 1 year ago
Anonymous user's avatar
Attention grabbing yes, but just kinda stupid really. I think if it was in the UK people would just think it's weird, I know I do.
Lisa 1 year ago
Did you use the word 'grabbing' on purpose ;)
Bruticus 1 year ago
Anonymous user's avatar
So men and lesbians only? Never planned to buy a playstation Vita and this advert has done nothing to change that...I have no desire to feel multiple breasts!
Lorna 1 year ago
kwok007's avatar
Weird......... But it would sure pass away the cold winter nights......
kwok007 1 year ago
HaHa Briliant (*)(*) :)
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