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Free to play market worth 216 million pounds in the UK

Research firm SuperData has told games trade website MCV that the market for freemium games in the UK is worth 216 million pounds.

The 216m will be generated in the UK by virtual goods sold in games such as FarmVille, League of Legends and World of Tanks, research firm SuperData this week told MCV.

The research company also predicts that the free-to-play market in the UK will keep growing over the next three years, and be worth up to 266.1m pounds by 2015. Which is a rise of almost 23%.

By the end of 2012, the global free to play market will be worth in the region of 9.3 billion pounds and by 2015 that figure is predicted to rise to 14.23 billion, a jump of 53%. 

Edited On 01 Nov, 2012

( 5 )
0000000000's avatar
0000000000 4 years ago
some good figures there to be fair!
Anonymous user's avatar
Lorna 4 years ago
Can see it to be true. I play a few of them, and the incessant requests on facebook says that half the people on my friends list do too...
Anonymous user's avatar
Unbelievable how many requests people send you on Facebook, rather annoying.
Lisa 4 years ago
adwan's avatar
adwan 4 years ago
That's a sizeable sum of money, and great growth figures. I do think this could well be the way forward for main stream gaming.
Dead's avatar
Dead 4 years ago
Not in to these sort of games really, play a couple on facebook, but wouldn't dream of spending money on them. I'd rather just pay outright for a game rather than get it for free then have to pay to get anywhere on it.

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