Research firm SuperData has told games trade website MCV that the market for freemium games in the UK is worth 216 million pounds.
The 216m will be generated in the UK by virtual goods sold in games such as FarmVille, League of Legends and World of Tanks, research firm SuperData this week told MCV.
The research company also predicts that the free-to-play market in the UK will keep growing over the next three years, and be worth up to 266.1m pounds by 2015. Which is a rise of almost 23%.
By the end of 2012, the global free to play market will be worth in the region of 9.3 billion pounds and by 2015 that figure is predicted to rise to 14.23 billion, a jump of 53%.