Microsoft has announced that Halo 4 has made entertainment history last week by reaching $220 Million worth in sales over the first 24 hours of release, making it the biggest entertainment launch of all time.
Here's some information from the Microsoft press release:
Halo 4 eclipsed the previous record for the biggest day one opening in U.S. box office history, Harry Potter and the Deathly Hallows: Part 2, and the biggest movie of 2012, The Avengers - based on American sales alone.
The launch of Halo 4 propelled lifetime sales for the Halo franchise beyond $3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. Halo 4 also shattered the record for the largest number of players in the history of the Halo franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing Halo 4, pushing the total number of gameplay hours across the Halo franchise well beyond the five billion mark.