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EA CEO John Riccitiello calls for universal rating system across the world and platforms

Electronic Arts CEO John Riccitiello thinks that games need a single rating system that spans across all platforms and countries. Last night in Washington, America, Riccitiello spoke in front of a group of politicianst saying that, "We must adopt a self-regulated, global rating system across every format games are played on.

"We live in an incredible age," EA's John Riccitiello told the group, which included both the FCC Commissioner and Chairman. "In the past three years the audience for games has grown from roughly 200 million, to over one billion. Virtually everyone on the planet who owns a phone, can play a game. The Supreme Court has given us the same First Amendment rights as authors, musicians and film makers - a set of rights which we cherish."

"But as we are so often told: With great freedom, comes great responsibility. To live up to that responsibility, we need to do a better job informing the consumer, no matter the channel, the platform or the geography. We must adopt a self-regulated, global rating system across every format games are played on."

The comments came at the end of Riccitello's acceptance speech for the Media Institute's annual American Horizon Award.He received the award, which was presented to him by FCC Chairman Julius Genachowski, in recognition of his "visionary leadership in promoting the vitality and independence of his industry."

Do you think Riccitiello is right?

Edited On 15 Nov, 2012

( 6 )
Shoozle's avatar
Shoozle 4 years ago
How the hell did this asswipe win an award?
Robichoico's avatar
Robichoico 4 years ago
Maybe it's just me but I kinda got confused with this. Does he mean Review Rating or Age Rating?
Anonymous user's avatar
Tyrone 4 years ago
God this guy deserves an award for the biggest douche in the Universe.... If John Edward can win one, I'm sure he can
COP3Y DUNT's avatar
COP3Y DUNT 4 years ago
Good idea, it can get confusing when it comes to age ratings, but I think he should make sure EA release games that are finished first.
shiny miller's avatar
shiny miller 4 years ago
How does he think this could be implemented? All countries have different rating systems, if this was possible the film industry would already have done it.
Barada's avatar
Barada 4 years ago
When a character has a gun in hand on the front cover; it's not normally one for little 6-year-old Timmy to play with! Common sense doesn't cost anything..

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