Electronic Arts CEO John Riccitiello thinks that games need a single rating system that spans across all platforms and countries. Last night in Washington, America, Riccitiello spoke in front of a group of politicianst saying that, "We must adopt a self-regulated, global rating system across every format games are played on.
"We live in an incredible age," EA's John Riccitiello told the group, which included both the FCC Commissioner and Chairman. "In the past three years the audience for games has grown from roughly 200 million, to over one billion. Virtually everyone on the planet who owns a phone, can play a game. The Supreme Court has given us the same First Amendment rights as authors, musicians and film makers - a set of rights which we cherish."
"But as we are so often told: With great freedom, comes great responsibility. To live up to that responsibility, we need to do a better job informing the consumer, no matter the channel, the platform or the geography. We must adopt a self-regulated, global rating system across every format games are played on."
The comments came at the end of Riccitello's acceptance speech for the Media Institute's annual American Horizon Award.He received the award, which was presented to him by FCC Chairman Julius Genachowski, in recognition of his "visionary leadership in promoting the vitality and independence of his industry."
Do you think Riccitiello is right?