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Ted Price explains Fuse box art


Insomniac boss Ted Price has said in an new interview that the studio is happy with the companies box art for its upcoming game Fuse, despite the outcry from some quarters of the internet.

"I'm very clear on what the reaction has been from some of our critics to the cover, but we wanted to pull attention to the Fuse weapons: the Xenotech. That's why they're featured prominently," Insomniac CEO Ted Price told Joystiq.

"Fuse is ? the game revolves around 'Fuse,' storywise and gameplaywise. I think that we wanted to do something that was different. Cutting off characters' heads is not something you see in other game covers. The standard approach is to have the full character, front and center, right in the middle of the box ? and we took some creative risks with that. I think some people have spoken out about the fact that we took a creative risk. Some people liked it, some people didn't."

The cover itself was created in collaboration with Petrol Advertising, an LA-based outfit who has worked with high profile publishers in the past. "We worked with them and came up with a whole bunch of different approaches," Price said, "Eventually both parties decided on the image above.

"Our goal was to very clearly indicate that this is a four-player game, a four-character game. We also didn't want to do something that looked like Charlie's Angels," Price joked. "I think the temptation with four characters sometimes is to have a very high-action shot where they're posing. And we would've been raked over the coals for that."

So has your stance changed on the Fuse box art? Or do you still think it's a little out there? Let us know your thoughts below.



Edited On 12 Dec, 2012

Comments
( 4 )
Hymeleon's avatar
Hymeleon 4 years ago
Absolutely any X360 cover looks like shit with a glare of white-green band on top of it. Meh.
Robichoico's avatar
Robichoico 4 years ago
huh. So there is weapons there. I just thought it was part of the name on the box.
LFC Bywater's avatar
LFC Bywater 4 years ago
This is the first i've heard of FUSE, will keep an eye out for it. Box art looks pretty good, not usually too fussed about that though aslong as the game is good.
Dead's avatar
Dead 4 years ago
Still looking very generic and mediocre to me.

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