Activision has today announced that Skylanders, its toy-based game franchise from developer Toys For Bob has generated $500 million in US sales since the launch of the first game in the series.
"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere.
"We?re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."
In addition to the above stats, it's also been revealed that Skylanders is the third best selling franchise of all time in the UK, with only Call of Duty and FIFA outselling it.
Looks like Activision has yet another monster on its hands.