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Skylanders generates $500 million in US



Activision has today announced that Skylanders, its toy-based game franchise from developer Toys For Bob has generated $500 million in US sales since the launch of the first game in the series.

"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere.

"We?re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."

In addition to the above stats, it's also been revealed that Skylanders is the third best selling franchise of all time in the UK, with only Call of Duty and FIFA outselling it.

Looks like Activision has yet another monster on its hands.

Edited On 11 Jan, 2013

Comments
( 8 )
Robichoico's avatar
Robichoico 4 years ago
I had a go at this a few months ago. Honestly couldn't figure out what it was supposed to be. Reminded me of that crappy E-Card thing Nintendo done a few years back for the GBA where you unlocked extra pokemon items and stuff.
DynamiteWhyte's avatar
DynamiteWhyte 4 years ago
It's only been out for what? A year? That's mental. Brilliant achievement by Activision really.
Dead's avatar
Yeah, scamming kids for cash should be applauded, shouldn't it?
Dead 4 years ago
DynamiteWhyte's avatar
Yeah because it's a scam. Lets call all DLC a scam, gold packs on ultimate team a scam etc. They should be applauded as they've taken a brand new concept and turned it into a multimillion dollar title.
DynamiteWhyte 4 years ago
Dead's avatar
Dead 4 years ago
I'm betting half of that, if not more, was from all the silly toys.
inspector 74's avatar
inspector 74 4 years ago
A massive round of applause to Activision for making truck loadsa cash from a another truely terrible product keep up the good work and we have walking dead to look forward to.......cant wait and tommorow there will be another COD announcement....Activision are awesome
Dead's avatar
Your sarcasm is far too understated,
Dead 4 years ago
shiny miller's avatar
shiny miller 4 years ago
Although I've heard 'of' Skylanders I didn't know what it actually was. How has this got so big without me having heard of it? When Pokemon was massively popular there was no way you could escape hearing about it.

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