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Namco to distribute Codemasters games across Europe and Australasia



Namco has today announced the signing of a new agreement to continue its distribution of major titles from global video game developer and publisher Codemasters across continental Europe and Australasia.

The new deal will see Namco distribute Codemasters' games such as GRID 2 in every key territory of continental Europe, including United Kingdom, Ireland, France, Germany, Russia, Italy, Spain, Portugal, Greece, Austria, Switzerland and parts of Eastern Europe, the entire Benelux and Nordic regions, plus Australia and New Zealand. The agreement encompasses major forthcoming games to be published by Codemasters on its Codemasters Racing label, including as yet unannounced titles.

"Our partnership with Codemasters started a few years ago with a few number of territories. Throughout the years, we have built a trustworthy relationship leading us to add key countries every year in our partnership. Today we are taking a new step by adding the United Kingdom and Ireland to our distribution agreement offering Codemasters?the full potential of our network but also support in marketing and communication" said Alberto Gonzlez Lorca, VP Third Parties, Namco Europe.

"As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward," said Rod Cousens, CEO, Codemasters. "We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions. By working together in this fashion we play to each other's strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry."

Edited On 11 Feb, 2013

Comments
( 13 )
PrometheusFan's avatar
PrometheusFan 4 years ago
Tch... Namco won't even distribute their own games across Europe yet they'll do it for other companies? Just give us those Tales of... games you keep denying us already dammit!
DynamiteWhyte's avatar
Agreed with all this. After Tales of Phantasia, I was hooked.
DynamiteWhyte 4 years ago
0000000000's avatar
also agreed
0000000000 4 years ago
Lavindathar's avatar
Another agreement here!
Lavindathar 4 years ago
Barada's avatar
Barada 4 years ago
To think, Codemasters used to produce games on the Sinclair Spectrum - some as cheap as £1.99 on cassette! Now they're partnered up with Namco's global distribution network.
Dead's avatar
Games were so cheap back then, I miss being able to afford new games every week.
Dead 4 years ago
The Dave's avatar
Yes! haha I could never wait for the next game in the 'Dizzy' franchise on the speccy back then, anxiously playing the demos on Crash magazine :)
The Dave 4 years ago
Dead's avatar
More of a C64 girl myself, loved me some mutant camels ;)
Dead 4 years ago
Lavindathar's avatar
Lavindathar 4 years ago
It's a deal thats been in place for a while, and its always worked well.

Therefore, this renewal is a good thing.
craigwp2703's avatar
craigwp2703 4 years ago
If only consoles were open enough that developers could just upload straight to the store bypassing the need for disks and publishers to pay for them. A game should sell on its merits alone.
Konakona's avatar
Thats a bonus for PC game devs. they don't need publishers the put a game on a website.
Konakona 4 years ago
Anonymous user's avatar
would be a great idea and help all game developers sure the store will be full of toot like london racer that one with the minis they didn't go round corners and drive through walls and back into the track lol poo games in other words but would be good for those good developers maybe sony doing a competition for the top 5 to go on disc each month
Kelly-Marie 4 years ago
Anonymous user's avatar
Kelly-Marie 4 years ago
think codemasters are struggling now but namco can save them namco am sur will want some more micro machines games or circuit breakers will be happy with that

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