SEGA has admitted that the trailers and advertising material for Gearbox Software's critically panned Aliens: Colonial Marines, which launched in March and I reviewed for STN, were quite misleading. It comes after a reddit user complained to the UK's Advertising Standers Agency about the discrepancies between the final article and promotional videos.
Reddit user 'Subpardave', who was anything but in this case, stated this reasons for the complaint weren't for financial gain and that he wasn't looking to be compensated in anyway: "My aim was not to get fines, compensation or any of that. Gearbox and Sega spoke very clearly - by saying absolutely nothing - and showed the purchasing community that they would rather this mess all quietly disappear."
"I submitted my complaint based on the absurd differences between the 'in game' and 'playthorugh' footage that was widely used to advertise A:CM. Of course, the game looked and played NOTHING like what was shown to consumers.
"The games industry - like any other - needs to be held accountable for blatantly deceiving the consumer. And doubly so when a wall of silence is the only response to resounding criticism for shipping a shoddy product, having shown off one with all the bells and whistles."
"The ASA has little real power. But negative press? That does."
The ASA contacted SEGA and Gearbox to get their side on the matter and then published their reply in the written statement to 'subpardave' : "We contacted Sega Europe to discuss this issue. They explained that their online trailers used demo footage, created using the in-game engine."
"Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant Youtube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played."
You can read through the entire Reddit post here- which includes a scan of the ASA/SEGA statement.