I don't know what's worse, me watching Daybreak when I woke up or the fact that they were talking about games. Either way, I learned something new this morning.
Apparently, The Office of Fair Trading (OFT) are to investigate in-game purchases for mobile and web games, being mostly concerned with publishers tricking children into buying in-app purchases.
As well as being mentioned on the aforementioned Daybreak, OFT has also posted notice of this on its website.
"We are concerned that children and their parents could be subject to unfair pressure to purchase when they are playing games they thought were free, but which can actually run up substantial costs," said OFT senior director for goods and consumer, Cavendish Elithorn.
"The OFT is not seeking to ban in-game purchases, but the games industry must ensure it is complying with the relevant regulations so that children are protected. We are speaking to the industry and will take enforcement action if necessary."
Daybreak spoke to a few parents who had been affected by children purchasing in-game, most of whom were of the opinion that if a game says it's free then it should be.
It seems to me that people who give their phones and iPads to their children need education on the technology more than anything else. There are plenty of options to block in-game purchases, so maybe it's wise to search the internet for how to do this, rather than handing your new tech to the kids. You wouldn't give them your wallet would you?