Sony's Michael Denny has said experience will play a factor in Sony's pricing for the PlayStation 4.
Speaking in an interview with Edge, Denny said that the company had learned a lot from it's PS3 launch and will use this to its advantage.
"We've got lots of information yet to give out on PlayStation 4," he said when quizzed on pricing, before continuing, "I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that.
"We want a system that can reach as broad a gaming audience as possible but whilst being a system that's deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that's out there."
Sony revealed PS4 in February and it is expected to launch in some regions of the world beginning late 2013.