It's being reported that Sony will air the first ads for PS4 during the Champions League final.
According to PS4 Daily, SCEE has booked a slot during Final which will be aired on ITV. Given that Sony is already a Champions League sponsor, it's possible that advertising boards could also play host to PS4 ads.
The teams set to content the final consist of Barcelona or Bayern Munich vs. Real Madrid or Borussia Dortmund.
What do you think? Would this be a great way for Sony to get the word out? We certainly think so.