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Sony to air PS4 ads during Champions League Final?


It's being reported that Sony will air the first ads for PS4 during the Champions League final.

According to PS4 Daily, SCEE has booked a slot during Final which will be aired on ITV. Given that Sony is already a Champions League sponsor, it's possible that advertising boards could also play host to PS4 ads.

The teams set to content the final consist of Barcelona or Bayern Munich vs. Real Madrid or Borussia Dortmund.

What do you think? Would this be a great way for Sony to get the word out? We certainly think so.

Edited On 18 Apr, 2013

Comments
( 21 )
troublemaker's avatar
troublemaker 2 years ago
Is that some kind of sports thing?
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
Just like advertising at a smaller Superbowl really. Can't wait to see it.
Anonymous user's avatar
LLOYD 2 years ago
When is that? I don't give a poo about football so i dont know.
Johno Muller's avatar
Johno Muller 2 years ago
Champions League final is the Super Bowl of soccer. It's supposed to be the two best clubs in Europe but rarely features either... Considering Chelsea won last season.
Anonymous user's avatar
Craig 2 years ago
Smaller Superbowl? Pretty sure the Champions League final is watched by more people
Anonymous user's avatar
callum 2 years ago
What better way to advertise your product than at half-time in the world's biggest club tournament? All four teams are capable of winning it too. It'll be a good one this year.
Johno Muller's avatar
Johno Muller 2 years ago
The Superbowl is bigger in scope than the Champions League final... pretty much the entire country shuts down on Superbowl sunday... London will see increased traffic for about 4 hours for the final.
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
Craig - It's watched by more people, of course now, but I was more meaning in terms of advertising. It doesn't stack up in terms of advertising in the Superbowl, but it seems to be getting to that way.
PrometheusFan's avatar
PrometheusFan 2 years ago
Makes sense to get started early seeing as PS4 news and coverage so far has been overwhelmingly positive while Nintendo and Microsoft (Despite them showing and saying nothing yet) have been fire fighting bad press all year so far. Strike while the mindshare is theirs and don't let up until release... seems the smart thing to do.
Johno Muller's avatar
Johno Muller 2 years ago
Plus it gives them a place in the market as it will be very close to the Xbox 360 Two announcement.
PrometheusFan's avatar
PrometheusFan 2 years ago
Ah, indeed, this would be right around the same time as the rumoured 720 reveal, wouldn't it? And only about a week before E3. Guess this is going to represent the start of the two pronged media blitz we'll be drowning in right through to 2014.
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
Micorsoft reveal is 21st May isn't it? ECL Final is on the 25th, so will only be a few days after.
Johno Muller's avatar
Johno Muller 2 years ago
Perfect timing, only gamers really care about the reveal... but the general public will see the PS4 at half time adverts.
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
Exactly. Parents and stuff will get to see it aswell. No idea what they'll show at half time considering we've not even seen the box though!
Johno Muller's avatar
Johno Muller 2 years ago
Don't need to know what it looks like when you can plaster the PS4 logo on the TV and boards around wembley in the second half.
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
True. Will have to fight it out with HTC One for the board though :P
iMerle iDixon's avatar
iMerle iDixon 2 years ago
What's a champions league?
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
It's a league for champions.
LFC Bywater's avatar
LFC Bywater 2 years ago
But no Juventus :( Think Dortmund will win it, Thats who i want to win anyway. Think we could see the Actual Console by then considering it will be only a few weeks before E3.
Spear 25's avatar
Spear 25 2 years ago
This would be a good idea considering how many people usually watch the champions league final. Shame there isn't any English teams left in the competition. Perhaps advert could direct people towards E3 for more info.
Anonymous user's avatar
Jamie 2 years ago
just pre ordered the ps4 and a few games. can't wait! i think the advert may show a release date for the ps4 as what trailer have you ever seen before of a service or product where you cant get it right away or they havent said something along the lines of. out next friday.

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