Don Mattrick has just taken to the stage at the Xbox reveal to announce Microsoft's latest console.
He started off by revealing that using the new console your TV will come alive, before reminiscing on its previous console, Xbox 360.
But now was for the future and in this respect, Mattrick announced that "Team Xbox is on a new mission," by introducing an Xbox for the living room, at which point he unvieled the "ultimate all-in-one entertainment system," Xbox One.
The Xbox One will be a new redesigned system and when we say redesigned we mean everything, from the controller, to Kinect to the actual console (which looks a little like a Sky box). The console will be cloud powered which we presume means that it'll always be connected.
This was best demonstrated by being told 'Xbox On' at which point the console dashboard popped up. We are told the console will always be on-line, although it seems very gesture based. Features shown previously saw the presenter flicking between Gaming, TV and Music just by using voice recognition. The console switched between these functions instantly.
One of the more controversial features is that you can use gestures to perform different tasks. Something which could take some getting used to.
Also shown was the ability to snap programs together, allowing you to watch TV, while having internet (for example) on the other half of the screen. Skype was also confirmed for the new Xbox.
Other features focused on sports, which also allowed you to pull up Fantasy Football teams. This also provided similar functions for Politics programs, news etc. A Tv guide was also shown, all while the presenter continued to talk to the console to bring up these features.