The publisher's sports titles, including Madden and Fifa, will run on its new engine 'EA Sports Ignite', which has been built from the ground up with next-gen sports titles in mind.
EA claim that Fifa 14 will offer the most authentic experience yet, allowing the player to make more decisions than ever before. They've added hundreds of new skills and improved the intelligence and animation of AI.
They showed a few videos showing off the games and the tech that powers them, which we will embed here as soon as we can. In typical EA fashion, there was lots of people's feet moving in slow motion and a large number of men shouting buzz words that I don't really understand.
As well as Madden NFL and Fifa, EA also discussed the next-generation of NBA and UFC, which they're claiming will be 'the best fighting game ever made.'