Speaking with Joystiq at this year's E3 event, Gibeau said that the firm are "not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it's not going to happen." This follows speculation that EA may retract their decision to abandon the scheme. Some gamers were worried after Sony announced that the PS4 would not follow a DRM program similar to the Xbox One's disc authentication, which would make an online pass redundant.
According to the site, the EA boss even called the program "flat out dumb", before saying that the money the firm made didn't outweigh the "frustration" that their customers were in.
He used FIFA Ultimate Team and DLC as an example of how the company can make money from second hand users, showing respect for their decision as a customer.
"Before we used a blunt instrument. Now we're going to be like 'Look, they own it, they bought the disc and it's theirs. They have a legitimate right for not doing anything illegal." he continued.
"The reputational damage [Online Pass] was causing us was in excess of the dollars we were making."