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EA claim online pass is "not coming back"

EA Labels president Frank Gibeau has spoken some more on the company ditching their online pass scheme, claiming that it's gone for good.

Speaking with Joystiq at this year's E3 event, Gibeau said that the firm are "not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it's not going to happen." This follows speculation that EA may retract their decision to abandon the scheme. Some gamers were worried after Sony announced that the PS4 would not follow a DRM program similar to the Xbox One's disc authentication, which would make an online pass redundant. 

According to the site, the EA boss even called the program "flat out dumb", before saying that the money the firm made didn't outweigh the "frustration" that their customers were in. 

He used FIFA Ultimate Team and DLC as an example of how the company can make money from second hand users, showing respect for their decision as a customer.

"Before we used a blunt instrument. Now we're going to be like 'Look, they own it, they bought the disc and it's theirs. They have a legitimate right for not doing anything illegal." he continued. 

"The reputational damage [Online Pass] was causing us was in excess of the dollars we were making."






Edited On 13 Jun, 2013

Comments
( 6 )
DynamiteWhyte's avatar
DynamiteWhyte 3 years ago
So glad. I always bought everything first hand, but rarely it would ask me to activate my online pass that would need me to restart and re-download the online pass which was annoying. Also having to do this before you even got to start up a game was annoying. They're looking at the money for the micro-transactions here, but it atleast helps the common man.
J-D's avatar
J-D 3 years ago
right so they are ditching online passes for good huh......wouldn't have anything to do with sony having PS Plus for online multiplayer and XBone trying to kill the preowned market that most people would online buy new games anyways? EA, who exactly are you fooling?
xMeaLoR's avatar
xMeaLoR 3 years ago
Could this mean that because EA are getting rid of Online Pass that they block DRM rights on both consoles? Because both Sony and Microsoft have said that 3rd party publishers decide about the using and blocking of second hand games... I hope not!
Datastatic's avatar
Datastatic 3 years ago
^ this. I cant see any way they are going to release DRM locked games on Xbox and not have it DRM locked on PS4. Particularly as they are best friends with Microsoft. Something is going to happen here.
Whitey's avatar
Whitey 3 years ago
Sony have already said it's up to the publishers so if EA want to charge on PS4 then they can, it's the same as Xbox it's up to publishers not the console.
Datastatic's avatar
Datastatic 3 years ago
Brilliant, thanks for clearing that up.

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