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Bungie's Destiny given huge financial backing by Activision


Bungie’s Destiny has become the biggest ever investment in terms of a new IP by Activision.

That's according to CEO Eric Hirshberg who stated as much in a new interview with IGN.

“It’s a sizeable investment – probably one of the biggest investments in a new IP that’s ever been made in this industry,” he told the site. “We wouldn’t be making that investment if we didn’t believe in the potential.

“From the earliest days of sitting down with Bungie and hearing their vision for the game, it was a truly impressive and ambitious idea. To me, the best thing about it is that it has elements that are tremendously familiar as well as elements that are tremendously innovative. I think that’s a great combo.

“At the end of the day, it’s a first-person shooter by Bungie. Everyone who loved Halo is going to love Destiny. At the same time, what you saw on the stage with Sony is a demo of the shared world shooter, this demonstration of how you’re in a PvE experience fighting artificial intelligence, but you have other live people popping up who you may know or you may not know.

“I think it strikes a great balance between being something that people will immediately spark to and something that will have a lot of new discoveries as well.”

Edited On 24 Jun, 2013

Comments
( 14 )
troublemaker's avatar
troublemaker 3 years ago
They know what their doing. One advert with the taglines "From the studio that brought you Halo" and "And the publishers of Call of Duty" pretty much guarantees that entire investment back. And in fairness, even people like me who wouldn't fall for that will be grabbing the game. It does look pretty damn good!
Dead's avatar
Dead 3 years ago
Didn't they say something similar when they grabbed Bizarre for Blur?
DynamiteWhyte's avatar
DynamiteWhyte 3 years ago
I'm hoping it makes hte money back so they can continue to support it. Could be one of the best games available in 2014 if it lives up to potential.
0000000000's avatar
0000000000 3 years ago
cant wait for this and i cant see it being a 1 of either!
Spear 25's avatar
Spear 25 3 years ago
Probably one of the most anticipated games of 2014, but I bet we will have to wait till Q4 2014 to get it though :(
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
This is the one game that if I don't have a "Next Gen" console by the this is released, i'm buying one. Can't wait
0000000000's avatar
0000000000 3 years ago
im saying Q1 i really am! thats my porfessional analysis :P lol
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
Q1 2014? Shep.......Don't be silly
0000000000's avatar
0000000000 3 years ago
can a man not dream! Q2.... Q3 latest!!
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
Q1 2015
DynamiteWhyte's avatar
DynamiteWhyte 3 years ago
Q3 2014.
0000000000's avatar
0000000000 3 years ago
now whos being silly!!! Q1 2015!!! go back to bed
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
Ok, Q4 2014 - Q1 2015
LFC Bywater's avatar
LFC Bywater 3 years ago
Can see why they gave it a heavy financial backing, Bungie is a great, and possibly my favourite developer.

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