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Tretton: Xbox One price did not determine cost of PS4

Sony’s PlayStation America boss Jack Tretton has said that the Xbox One price did not determine the cost of the PlayStation 4.

Speaking in a new IGN interview, Tretton said that this is something that was planned months in advance.

“A multi-billion dollar publicly traded corporation makes those decisions months and months in advance. 

“We felt we had a great value proposition that people would respond to but you don’t know how you’re going to be positioned against your competition. We felt good about it regardless of where our competition came in, but lower is better than higher, we learned that with PlayStation 3.”

Interestingly Tretton didn't even see Microsoft's conference.

“We were doing rehearsals and I was going through my stuff. I heard a little bit of applause and I figured if there was applause and it was in our arena that was probably good news,” he said.

“I really had to allow myself to enjoy the moment for a couple of minutes after the press conference finished and then you kind of have to shake it off and say, ok, day one of a ten year battle, and we have to win the consumer’s support one consumer at a time, so it’s back in the trenches.”

The PlayStation 4 is expected to release later this year. 

Edited On 02 Jul, 2013

( 2 )
iMerle iDixon's avatar
iMerle iDixon 4 years ago
Didn't they only admit last week that they dropped the camera so they could under cut them?
troublemaker's avatar
troublemaker 4 years ago
Pretty sure they admitted to removing the camera to drop the price. An ever so slight distinction, but a big difference none the less

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